Welcome to the SHAMPOO BOTTLE demo.
In this demo, we are going to figure out the optimal shampoo bottle designs for different groups of people. Once the data is collected, we will know EXACTLY what bottle design will result in a purchase for each group.
There are 6 areas of the shampoo bottle changing. In some instances, only 5 areas will appear. These are:
1)The bottle cap (different colors)
2)The shampoo name (located below the cap)
3)The shampoo type (located below the name)
4)The shampoo scent (located below the type)
5)The image (located below the scent)
6)The bottom of the bottle which contains different message
The following rating question will be asked for each unique shampoo bottle seen. You will be using a 1-9 rating scale:
How likely are you to buy this bottle of shampoo?
1 = Not at all likely ... 9 = Very likely