Welcome to the
In this demo, we are going to figure out the optimal pretzel package designs for different groups of people. Once the data is collected, we will know EXACTLY what package design will result in a purchase for each group.
In this study, there will be 6 areas of the pretzel bag changing. In some instances, only 5 areas will appear. These are:
1)The pretzel bag logo (located at the top left part of the bag)
2)The nutritional information (located at the top right part of the bag)
3)The name of the pretzel company (located at the center)
4)The image (located below the pretzel name)
5)The pretzel flavor (located below the image)
6)The bottom of the bag (different colors)
The following rating question will be asked for each unique pretzel bag seen. You will be using a 1-9 rating scale:
How interested are you in this bag of pretzels?
1 = Not at all interested... 9 = Very interested
Below is an example of how the process works and what you might see:
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