Welcome to the Credit Card Mailer demo.
In this demo, we are going to figure out the optimal credit card mailer for different groups of people. Once the data is collected, we will know EXACTLY what card mailer will make people sign up for that card for each group.
In this study, there will be 5 areas of the credit card ad changing. In some instances, only 4 areas will appear. These are:
1) The ad headline
2) The image
3) The credit card being offered (image of the card located at the bottom)
4) The “catch phrase” (located to the right of the card and below the image)
5) The card offering (located below the “catch phrase”)
The following rating question will be asked for each unique credit card ad seen. You will be using a 1-9 rating scale:
How INTERESTED are you in this credit card ad? 1 = Not at all interested … 9 = Very interested

Below is an example of how the process works and what you might see: