Welcome to the
In this demo, we are going to figure out the optimal travel package for different groups of people. Once the data is collected, we will know EXACTLY what travel package deal will make people choose that travel agency for each group.
In this study, there will be 4 parts of the travel agency offer changing. In some instances, only 3 parts will appear. These are:
1) The image
2) A travel deal phrase
3) A travel incentive phrase
4) Customer service phrase
The following rating question will be asked for each unique travel offer seen. You will be using a 1-9 rating scale:
How interested are you in using this TRAVEL AGENCY for your next trip?
1 = Not at all interested … 9 = Very interested
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